Vogue editor-in-chief Alexandra Shulman reports from Dolce & Gabbana’s latest couture outing, Alta Moda, this time in Milan
There is nothing quite like the Dolce & Gabbana Alta Moda experience. When Stefano Gabbana and Domenico Dolce conceived the idea of hosting a series of shows in their Italian homeland – to demonstrate their vision of women and men’s couture and jewellery to an audience primarily of clients rather than press and buyers – I was one of the people who thought they were pretty misguided in this ambition. Who would want to fly to Italy for one brand’s shows when there was the whole razzamatazz of the long-established Paris couture already in existence? Well, wrong.
Now in its fifth year, the Alta Moda has grown clientele and sales, and the duo have more than proved that their idea has legs, and long, expensively clad ones at that. Last night in Milan, the series of warehouses where all the industry behind the sets, costumes and rehearsals for the hugely prestigious performances of La Scala takes place, became instead the set for the latest show. Guests were guided through a series of workrooms where the tables were ready for the next day’s stitching, rails of costumes either completed or being constructed lined room after room, and through an atmospheric billowing smoke could be seen the vast wooden carpentry involved.